CRITIQUE OF CURTIS’ A NOTE TO STUDENT ART DIRECTORS

Hal Curtis A Note to bookman Art Directors is an inspirational, wide to read artistryicle round the invite for greater creative thinking in the publicizing world. The author hopes that there atomic number 18 formulas that are already in place and cognize to sell. The art directors seam is to add more originality to the simple formulas. To be sick it another way, the author advises the budding art director not to forget about the word, art, once he or she has managed to trim back a dream job in an advertising agency used to merchandising advertisements created with standard formulas. The most essential character of the article driving the point radical begins and ends thus Heres the amour. But not the art part.1 To boost art directors to catch ones breath connected to originality and creativeness central to being an artist Curtis offers some(prenominal) pointers toward the end of the article. He mentions execution in the lead this.2 According to him, art directors must not only remain focused on fine arts but besides able to convey their originality and creativity in the advertisements that they play a role in creating. These portions of the article persuade the reader to believe in the message of the author. Although the author does not provide evidence of lack of creativity in the world of advertising, nearly everybody in the worlds of art and business is aware of the immenseness of creativity and innovation.A formula that sells does not imply for anything else unless an art director has risen to a higher place mediocrity to help in the universe of an advertisement that is entirely unique. Even though Curtis does not mention this it is quite doable for the art directors originality to be rejected at first. Then again, as the author would advise, it is for the art director to remain loyal to art.BibliographyCurtis, Hal. A Note to scholar Art Directors.1 Hal Curtis, A Note to Student Directors. 2 Ibid.