Cyber Crime Literature review Example | Topics and Well Written Essays - 6500 words

Cyber Crime - Literature review Example However, these technologies represent significant costs for communication companies, and ultimately, the general public. With more businesses coming to depend on computers and internet-based systems, attacks on these systems have increased. Such attacks have been considered crimes which covers the application of computer networks, alongside financial scams, hacking, virus attacks, phishing, cyber stalking, and pornography (Li, et al. 2012). In 2000 for instance, the ILOVEYOU virus caused billions of dollars in damage to different computers and companies all over the world (Mishra and Pajrapati, 2013). It was later discovered that two Filipinos were responsible for the creation of the virus. However, since the Philippines, at that time, did not have any cybercrime laws which would have held the perpetrators accountable, the perpetrators were later released (Mishra and Pajrapati, 2013). Regardless of the presence or absence of cybercrime laws however, the apprehension and prosecution o f perpetrators have been made difficult by the nature of the offence, including the complications related to the cyber security awareness and cyber incident reporting (McGuire and Dowling, 2013; KPMG, 2011). This paper shall carry out a literature review of cybercrimes, cyber security awareness, including cyber incident reporting. Related details shall refer to the usual cybercrimes which have gained notoriety and in general, government actions related to cybercrimes, and the challenges presented by cybercrimes and cyber security. According to Gercke (2012) cybercrimes are also considered in relation to computer crimes. Different perspectives have been considered to develop a more encompassing definition and understanding of cybercrimes and computer crimes (Gercke, 2012). Cybercrimes nevertheless have a more specific focus than computer-related crimes, especially as computer-crimes only involve

A Competitive And Strategic Corporate Analysis Marketing Essay

A Competitive And Strategic Corporate Analysis Marketing Essay Introduction The airline industry is one of the most difficult business sectors where competition has proven to be extremely difficult among the many different competing airline services available around the world. Many airline services in the past have experienced disastrous business cycle, timeliness and overcapacity issues. Moreover, the different airline services also complain of their experienced difficulty in differentiating themselves from competition. These airline services also maintain such high-risk profiles because of such high expectations from their customers (Wirt, Heracleous Pangarkar, 2007). Singapore Airlines, one of the strongest and famous airline service providers, remains to be one of the most profitable airline companies in the world today. Several reasons can be attributed to the huge success that Singapore Airlines enjoys today. One is its strong brand management strategies driven mainly by its excellent line-up of top-management and boardroom employees. Singapore Airlines is composed of many dedicated and professional employees both in its front and back-end office who serve as the drivers of its solid brand strategy (Roll, M. 2010). Singapore Airlines is truly a global and diversified organization unified by one aim of delivering excellent quality and service to its customers. What separates this airline from other airline service companies is its heavy investment in building and maintaining its solid brand equity. The Singapore Airlines brand is known for its consistency in delivering its primary message to its consumers which is Singapore Airlines- A great way to fly coupled with its dedicated and honest delivery of that communication message to its consumers (Roll, M. 2010). The brand strategy of the Singapore Airlines is centered on its world-class in-flight experience: the warmth and hospitality of the Singapore Girl, its excellent service and its focus on the customer. Whereas other competing airline services also tried to pursue the path that Singapore Airlines has taken, no other airline has matched Singapore Airlines in terms of its honest commitment and consistency in delivering its brand promise to its consumers (Roll, M. 2010). As a result, the Singapore Airlines brand managed to deliver excellent financial results through its three-fold strategy: a.) Avoiding knee-jerk reactionary behaviors on any price changes and consistently deliver the brand benefits in order to maintain a high revenue b.) Cut down the costs by pursuing ownership of the best yet most cost-efficient aircrafts and properly responding to increases in fuel prices and c.) Remaining true to the brand in terms of consistency in delivering service to drive up profits (Roll, M. 2010). Background This report-based paper on the Competitive and Strategic Corporate Analysis of the Singapore Airlines aims to evaluate the Singapore Airlines actual application of the various analytical and planning tools in Strategic Management. This paper will also discuss the overall strategic posture of Singapore Airlines at the corporate level, that is, whether it is pursuing a global strategy, multi-domestic strategy, international strategy or transnational strategy. Also, this paper will also evaluate whether the companys management structure and philosophy is aligned with its overall strategic posture. Finally, this paper will come up with a list of recommendations with regard to the companys strategic focus. Several recommendations will be presented in order for the company to improve and maintain its competitive position. In order to achieve these objectives, the author of this paper will gather certain company documents such as its annual report in order to evaluate Singapore Airlines current financial position. Then the current growth efforts and focus of the company will be carefully looked into as well, that is, whether the company initiated some organizational and cultural changes in the past decade as part of its growth strategies. Major Sections A. To which extent does the annual report or other company documentation reflect the implicit or explicit  application of analytical and planning tools from the discipline of  strategic management? The 2009 Annual Report of Singapore Airlines reflected the overall financial performance of the company from the year 2008-2009. The financial report indicated a total of $1,062 million net profit which, based on the report, could have been higher and better if not for the global economic crisis that caused the airline to underperform financially on the last quarter of 2009 (SIA Annual Report 2008/09, 2010). Nevertheless, despite these financial challenges that the company experienced in the latter part of 2009, Singapore Airlines still continued to consistently deliver excellent products and services. It managed to build new lie-flat seats in the Business Class section which were designed for medium-haul and regional routes. It also managed to install iPod connectivity in some of its aircrafts (SIA Annual Report 2008/09, 2010). Moreover, the company remained its high focus on cost management to keep its balance sheet strongly stable. But instead of cutting costs when it comes to people development and management efforts, it kept investing on building and improving its internal infrastructures and systems as well as in developing and training its people (SIA Annual Report 2008/09, 2010). To a large extent, the annual report of the Singapore Airlines for 2009 explicitly reflected the various analytical and planning strategic management tools that the company utilized in order to achieve its organizational goals. For one, Singapore Airlines managed to analyze its own strengths and weaknesses vis-à  -vis its competitors and the top management keenly identified which value chain elements are important for the company and which ones are dispensable (Rigby, D. 2009). Despite the financial challenges the company experienced in 2009 such as the fuel price increases brought about by the economic crisis, the company remained true to its prudent fuel hedging strategy. As a result, the company incurred huge losses which the company regained immediately by implementing strict measures in cost management (SIA Annual Report 2008/09, 2010). Nevertheless, the company continued its focus on executing dynamic pricing strategies, providing more value-added promotions and packages which are still designed to earn the loyalty and trust of their customers. All these efforts, being at the core of the strategic management tools Singapore Airlines utilized, is what maintained the strong position of the company in the year 2009. B. Would you encourage the company to focus on growth efforts on emerging markets bearing in mind her organizaton culture and the changes that have occurred in the industry in the last decade? Yes. Singapore Airlines must redirect its growth efforts on emerging markets as it is already an established airline service brand, known around the world for its world-class products and services. In fact, today, this is the strategic route that Singapore Airlines must already be taking. According to Ng, M. (2010), the emerging markets in Asia, for instance, are expected to increase in terms of travel growth in the year 2010. There is a continuously growing opportunity for low-cost airline service brands to tap the increasing demand of emerging Asian markets for low-cost carriers. Given this demand, this is also an opportunity for Singapore Airlines to tap the travel opportunities of the emerging Asian market. In the past five years, the trend is increasingly shifting to practicability in travelling rather than luxury. In fact, the emerging markets need and demand is not really a luxurious means of travelling but more on a practical one, i.e., moving from one destination to another. At most, the needs of the consumers from the emerging markets are safety and comfort that is at par with other high-cost carriers. In tapping this huge number of consumers from the emerging market, Singapore Airlines can introduce its very first low-cost carrier carrying its brand name and its excellent service minus some consumer perks. C. How would you describe the companys strategic posture at the corporate level? Is it pursuing a global strategy, a multi-domestic strategy, an international strategy, or a transnational strategy? Based on the definition provided by Zwass, V. (1998) on what transnational strategy means, an organization which applies transnational strategy is focused both on its domestic/local and the global strategies. The strategies in the local or domestic level are directly tied in or in line with the overall global strategies of the entire organization. An organization which utilizes transnational strategy applies an integration of its global business activities with its domestic or local activities. Currently, the Singapore Airlines is not only focusing its efforts on its global strategies, specifically its vital strategies in maintaining its position in the international scene, but also in its local strategies. Furthermore, Singapore Airlines is also considered a transnational organization because of its consistent adaptation to various environmental and economic situations and its capitalization in knowledge and value-added information (Zwass, V. 1998). Singapore Airlines also entered into several strategic alliances with its suppliers, customers and some business partners like for instance, iPod connectivity which was recently installed in some airbuses of Singapore Airlines. This strategic partnership resulted to value-added services and additional competencies which served as the companys competitive edge versus its competitors. D. Does the companys management structure and philosophy aligned with her overall strategic posture? Singapore Airlines management structure and philosophy are closely aligned with the companys overall strategic posture. As defined by Zwass, V. (1998), transnational strategy is a specific management approach wherein the global business activities of the company are integrated with the domestic strategies. This management approach is applied through maintaining an interdependence and close cooperation with partners, subsidiaries and customers. Moreover, a transnational organization is highly collaborating with other independent, potential partner firms in order to deliver certain services and products in the market. This is what Singapore Airlines is continually trying to achieve when it comes to providing value-adding products and services into the market. For instance, Singapore Airlines is a partner of Star Alliance Network, in order to deliver certain perks and benefits to certain customers which availed of that service. Any Star Alliance Gold Member who rode in Singapore Airlines, will be granted a priority passage, priority waitlisting, priority check-in and boarding, priority airport standby and extra baggage allowance (Singapore Airlines, 2010). The different strategic alliances that the company engages in and the overall management structure that Singapore Airlines currently has is one proof that it is a certified transnational organization that is directly in line with achieving its corporate philosophy. E. Make specific recommendations for the company either to maintain her position or improve her position  without undermining the environmental changes and her competitive position. Singapore Airlines must maintain its current strategic posture, that is, its application of transnational strategies because that is the primary reason for its top position and market leadership in the airline industry. What separates Singapore Airlines from other directly competing airline companies is its responsiveness both in the international or global pressures and the demands of the local and domestic market. In order to improve its current position however, Singapore Airlines must continue to improve its current management structure and make it more flexible so that the facilitation and passing on of critical information from one unit to another is smooth-flowing. Also, Singapore Airlines must focus and redirect its growth efforts into eyeing and looking into other market expansion opportunities which provide them the opportunity to expand not only internationally but also domestically. One possible source of market expansion for Singapore Airlines is the increasing travel growth demand in emerging Asian markets. For the past years, Singapore Airlines has been focusing on tapping international markets in Europe but today, it must redirect its efforts into tapping other emerging markets which demand low-cost carriers. Conclusion Singapore Airlines remains to be one of the strongest and most profitable airline service providers in the world today because of a number of reasons. One is its strong brand management strategies mainly driven by its dedicated and professional employees both in its front and back-end office. Another reason is because of the companys unique management structure that is in line with the achievement of its corporate philosophy which is service excellence and consumer focus. The third and possibly the main reason for the companys huge success is its application of the transnational strategy. Defined as the specific management approach wherein the global business activities of the company are integrated with the domestic strategies, Singapore Airlines has so successfully utilized this strategy in order to gain strategic prominence in the airline industry. Because of Singapore Airlines application of this specific management approach, it gained a strong network of alliances and cooperative network of alliances from among various types partner firms, subsidiaries, and even suppliers. As a result of Singapore Airlines openness for collaboration and partnership with other independent firms and suppliers, it was able to successfully deliver certain services and products which became value-adding for their own customers. Merely responding to the needs of the global market is not enough to achieve strategic success and prominence today, without the aid and support of other independent firms and subsidiaries and forming strategic alliances with them, Singapore Airlines could not possibly make it as a truly global leader in the airline industry. Recommendations In order to retain the strong global position and market leadership of Singapore Airlines, the company must fully embrace its application of the transnational strategies. The fact that Singapore Airlines is a transnational organization was the primary reason for its top position and market leadership in the airline industry. Being the transnational organization that Singapore Airlines is now, it gave the company a broader strategic and competitive advantage compared to other directly competing airline service provider that is why it must retain and improve further its application of this specific management approach and strategy. First, Singapore Airlines must continue to improve its current management structure and transform it into a full-blown transnational organization consisting of flexible units/departments and subsidiaries in order to allow a smoother facilitation of critical information which is important for a company occupying the top position. Second, Singapore Airlines must focus and redirect its growth efforts into tapping other market opportunities not only internationally but also domestically. One possible source of this market expansion is the increasing travel growth demand in emerging Asian markets whose demand is centered on practicality over luxury travelling. In order to broaden its existing market, Singapore Airlines must offer low-cost carriers which would cater specifically to the growing and fast-emerging Asian market of travelers.

Eulogy for Grandmother :: Eulogies Eulogy

Eulogy for Grandmother When I think of Mary Helen Smith, also known to me as Grandma, I think of learning, laughter and love. Now all of the felicitous times are just a big barrier of memories surrounding my heart. I can remember doing puzzles with my Grandma. The table she'd use came up to my chin when I was first interested in the concept of putting pieces of colorful cardboard together. When we had finished forming all the pieces together, I was in pure fascination of how beautiful the picture was that the pieces had formed. One time my family bought my Grandma a puzzle containing five thousand pieces. She worked on it (which took a lot of time) but eventually finished it. Grandma even made it into her city's newspaper about her puzzle. It made me feel that Grandma was famous. After she was done with it, she glued it together and stored it away underneath my Grandpa's bed. Let me say to you that this puzzle had faces on it of people all over the world. Grandpa really enjoyed having a hundred faces looking at him during the night. "All the world is looking at me," he'd say. Grandma taught me how to swim; she was a lap swimmer. When I grew up my cousins, my sister and I taught her how to do a bomb into the water. I bet she was the only Grandma in the world to do that. Grandma once popped one of my rafts by jumping on it. Remember that, Mom? You popped the other one. Grandma was involved in so many groups, clubs and activities; she was very popular. But it was time for God to take her. I can see her right now: laughing, talking and probably even doing the Charleston with her new and old friends in heaven. Grandma now is in charge of watching out over us. And in spirit she joins us today. Grandma is like a ray of sunshine. She helps light the way. She keeps us warm and comfortable. She cradles us with her warm arms. Grandma gave me so much wisdom; she was the smartest lady I ever knew. She had class and loyalty, courtesy and honor. Grandma beat me in Monopoly every time--her iron got all the good properties. She taught me how to cross stitch. She let my sister and I have a fashion show using all of her clothes and accessories. Eulogy for Grandmother :: Eulogies Eulogy Eulogy for Grandmother When I think of Mary Helen Smith, also known to me as Grandma, I think of learning, laughter and love. Now all of the felicitous times are just a big barrier of memories surrounding my heart. I can remember doing puzzles with my Grandma. The table she'd use came up to my chin when I was first interested in the concept of putting pieces of colorful cardboard together. When we had finished forming all the pieces together, I was in pure fascination of how beautiful the picture was that the pieces had formed. One time my family bought my Grandma a puzzle containing five thousand pieces. She worked on it (which took a lot of time) but eventually finished it. Grandma even made it into her city's newspaper about her puzzle. It made me feel that Grandma was famous. After she was done with it, she glued it together and stored it away underneath my Grandpa's bed. Let me say to you that this puzzle had faces on it of people all over the world. Grandpa really enjoyed having a hundred faces looking at him during the night. "All the world is looking at me," he'd say. Grandma taught me how to swim; she was a lap swimmer. When I grew up my cousins, my sister and I taught her how to do a bomb into the water. I bet she was the only Grandma in the world to do that. Grandma once popped one of my rafts by jumping on it. Remember that, Mom? You popped the other one. Grandma was involved in so many groups, clubs and activities; she was very popular. But it was time for God to take her. I can see her right now: laughing, talking and probably even doing the Charleston with her new and old friends in heaven. Grandma now is in charge of watching out over us. And in spirit she joins us today. Grandma is like a ray of sunshine. She helps light the way. She keeps us warm and comfortable. She cradles us with her warm arms. Grandma gave me so much wisdom; she was the smartest lady I ever knew. She had class and loyalty, courtesy and honor. Grandma beat me in Monopoly every time--her iron got all the good properties. She taught me how to cross stitch. She let my sister and I have a fashion show using all of her clothes and accessories.

From Maus Post Modern Techniques

1) Choose one of the texts above and write a 300-500-word response identifying its use of postmodern elements. From Maus contains elements, which identify a postmodern text. The elements used are the interrogation of the past, pastiche, the use of a non-linear journey, mixing of genres, the use of language and the high and low culture. The fragmented form and the use of anthropomorphism allow the audience to be exposed to a postmodern text. The use of anthropomorphism shows the direct way in which the author hopes to achieve his message. From Maus the text, which uses the low and high culture to identify the element of postmodernism found in the text. This can be seen by the layout of the text, which is a comic book strip however the author is talking about a serious issue. In addition the author allows the audience to go through several historical events, which are narrated by a father talking to his son about the holocaust. The text not only talks about the holocaust it also talks about the post and pre-holocaust. It encounters the problems in which the characters deal with loosing family members for example the father. Furthermore the text is an interrogation of the past, which can be associated with postmodern texts. The use of animals also highlights the contrast in the serious story line. The use of language assists in displaying the postmodern elements found in the text. As the text’s main theme is a historical event you would associate the text with formal and informative language. However, From Maus uses common colloquial language this is evident when the father is talking to his son about the holocaust â€Å"Some Jews thought in this way: If they gave to the Germans a few Jews, they could save the rest† The use of language used by the narrator creates the contrast between high and low society. In addition the use of pastiche and the non-linear form adds to the texts fragmented form. The non-linear form assists in displaying the story line in which is viewed from present day which goes backwards due to the narrators memory. In conclusion from the following elements: pastiche, the high and low culture, mixing of genres and language assist in creating a postmodern text.

Importance of Sleep Essay

1. Understand the importance of sleep 1 Explain how sleep contributes to an individual’s well-being 2 Identify reasons why an individual may find it hard to sleep 3 Describe the possible short-term and long-term effects on an individual who is unable to sleep well 2. Be able to establish conditions suitable for sleep 1 Describe conditions likely to be suitable for sleep 2 Minimise aspects of the environment likely to make sleep difficult for an individual 3 Adjust own behaviour to contribute to a restful environment 4 Describe actions to take if the behaviour or movement of others hinders an individual’s ability to sleep 3. Be able to assist an individual to sleep 1 Explain the importance of a holistic approach to assisting sleep 2 Encourage the individual to communicate the support they need to sleep 3 Assist the individual to find a position for sleep consistent with their plan of care 4 Support the individual to use aids for sleep in ways that reflect the plan of care and follow agreed ways of working 4. Be able to monitor sleep 1 Establish with the individual and others how sleep will be monitored 2 Record agreed observations relating to the individual’s sleep and the assistance given 5. Know how to access information and advice about difficulties with sleep 1 Describe situations in which additional information or assistance about sleep would be needed 2 Explain how to access additional information and assistance Additional information An individual is someone requiring care or support Agreed ways of working will include policies and procedures where these exist Others may include: family friends advocates line manager health professionals others who are important to the individual’s well-being Unit aim (s) This unit is aimed at those working in a wide range of settings. It provides the learner with the knowledge and skills required to establish conditions suitable for sleep and support the individual to sleep. Assessment requirements specified by a sector or regulatory body (if appropriate) This unit must be assessed in accordance with Skills for Care and Development’s QCF Assessment Principles. Learning outcomes 2, 3 and 4 must be assessed in a real work environment. Details of the relationship of the unit and relevant national occupational standards HSC216

Alternative Dispute Resolution †ADR †Summary

Alternative Dispute Resolution – ADR – Summary Free Online Research Papers In Alternative Dispute Resolution (ADR), the informal dispute resolution process, each involved party mutually agrees to meet with a professional third party to constructively and efficiently resolve their dispute rather than go to court. Through ADR, the parties are encouraged to engage in negotiations that promptly lead to the resolution of their dispute. The most common forms of ADR are mediation and arbitration. Although ADR is usually conducted on a voluntary basis, sometimes the courts require it before the case is taken to court. Since the political and civil unrest in the 1960s, there has been a rapid growth of ADR in the United States. The new laws that protected individual rights and lack of tolerance for discrimination brought more people to lawsuits. The significant increase of lawsuits overloaded the court system with long delays. Mediation and arbitration became more popular as they alleviated some of the pressure on the court system. (Spangler, 2003) Today, ADR is used in several types of disputes in the United States. One example of successful conflict resolution involved the U.S. Environmental Protection Agency (EPA) and NIBCO, Inc. This resulted in a $750,000 settlement in 1996. The dispute lasted over two years and was close to an administrative hearing and possible litigation. NIBCO is â€Å"a worldwide manufacturer of flow control products for residential, commercial construction, industrial, and irrigation markets.† (NIBCO, Inc., 2007, 1) NIBCO’s products are manufactured by pouring molten brass into sand molds. The sand is then contaminated with lead and cadmium leaching from the brass. At the facility in Nacogdoches, Texas, NIBCO added iron fillings to the sand and then disposed of it in a municipal landfill. Using the guidelines outlined in their toxicity characteristic leaching procedure, EPA determined that the sand was hazardous waste. EPA also concluded that NIBCO was in violation of Resource Conservation and Recovery Act (RCRA) regulations since the sand was not treated with a permit. NIBCO disagreed. Their position stated that the sand’s treatment was part of the manufacturing process and not a waste; therefore, the treated sand was not hazardous waste. Under authority of RCRA, EPA filed an administrative enforcement action seeking injunctive relief and a $2.2 million penalty from NIBCO. Both sides prepared their case for an administrative law judge. As the hearing date approached, NIBCO was willing to change their treatment and disposal procedures. However, both parties could not agree on a penalty amount. NIBCO suggested mediation in order to avoid expense and the uncertainty of a hearing outcome. Since both parties agreed on Howard Seitzman as a mediator, EPA was agreeable to mediation. A one-day mediation session was scheduled. Progress during the first day of mediation appeared fruitless. As EPA attempted to compromise, NIBCO did not make motion toward a solution. At the end of the day, there was no resolution. After a few days, NIBCO contacted Mr. Seitzman with a settlement offer to be expressed to EPA. After several days of exchanges through Mr. Seitzman, EPA and NIBCO came to a penalty resolution of $750,000 in payments over a four-year period. Also, NIBCO agreed to remove the disposed sand from the municipal landfill and to install wells to monitor the landfills’ groundwater. Through the resolution, NIBCO encountered an added benefit: an arrangement with a copper smelting facility. Instead of discarding the waste sand in a landfill, NIBCO began to send its waste sand to the copper facility where it was used as a fluxing agent in the copper manufacturing process. Another positive outcome to the resolution involved the Sloan Valve Company as it was engaged in a similar dispute with EPA. After NIBCO’s settlement, Sloan agreed to settle and pay a penalty. (Kandell, 1999, 1) In an analysis of the effectiveness of the dispute resolution process in the NIBCO and EPA case, a positive outcome proved the effectiveness. Each party directly participated in the outline of the arbitration process through Mr. Seitzman and agreed on the definition of a resolution. With this type of involvement, each party had an increase of satisfaction to the outcome and increase compliance. Another beneficial factor was the speed of the proceedings as well as the savings in court costs. Due to an integrated approach through cooperation rather than competition, there was less escalation between parties as an agreement was reached. References Kandell, E. (1999, February 24). NIBCO Administrative Hearing Avoided Using Mediation. Retrieved November 4, 2007, from http://adr.gov/ces/cessuccess2.pdf NIBCO, Inc. (2007). About NIBCO. Retrieved November 5, 2007, from nibco.com/cms.do;jsessionid=VY6CIXgZPs6JruPqGEm5xg**.app1?id=4 Spangler, B. (2003, June). Alternative Dispute Resolution (ADR). Retrieved November 5, 2007, from beyondintractability.org/essay/adr/ Research Papers on Alternative Dispute Resolution - ADR - SummaryDefinition of Export QuotasCapital PunishmentPETSTEL analysis of IndiaThe Fifth HorsemanQuebec and CanadaBionic Assembly System: A New Concept of SelfAnalysis of Ebay Expanding into AsiaIncorporating Risk and Uncertainty Factor in CapitalOpen Architechture a white paperThe Project Managment Office System

Romeo and Juliet short summary Essay Example

Romeo and Juliet short summary Essay Example Romeo and Juliet short summary Paper Romeo and Juliet short summary Paper From forth the fatal loins of these two foes A pair of star-crossed lovers takes their life; Whose misadventured piteous over throws Doth with their death bury their parents strife. Romeo and Juliet, a play of death marked love. Yet is the love presented realistic and believable? As important as love is to life and existence, the play is wholly based on love and its many forms. The time in history in which Romeo and Juliet is set, contributes to the play, and creates a realistic situation. Arranged marriages and marrying young plays a strong part in the play. This historical context goes against our modern society making the understanding of the play difficult for a modern audience to comprehend. Family relationships in the play are variable. The relationship between Capulet and lady Capulet is one of leadership, for example; A crutch, a crutch! Why call you for a sword? This question is spoken by lady Capulet and directed towards Capulet. It gives the effect that she has power or leadership over him. But in response Capulet over rules her question, which creates a sense of competition with leadership; My sword I say! Old Montague is come and flourishes his blade in spite of me. To show lady Capulet and Capulets love for each other they agree over Juliets sudden out burst over her arranged marriage to Paris. One occasion in this scene Capulet speaks to lady Capulet; Soft! Take me with you, take me with you, wife. Montague and lady Montague do not compete with each other and their son Romeo. Lady Montague says; thou shalt not stir one foot to seek a foe. She does not want any violence, and shows concern for her husband. Friendship is a strong variant of love in this play; it results in death and many consequences. The strongest impression of friendship is when Romeo avenges Mercutios death. Romeo and Mercutio were good friends. This is shown in their conversations. I thought all for the best. This is when Mercutio was stabbed and Romeo is saying how he tried to stop the fight. Romeo says this quotation as if he feels guilty and is trying to obtain forgiveness. There is a conflict here between love/loyalty to friends/relations and love for each other. Romeo and Juliets love is the most important in the play. When they first see each other they fall in love. From here on they make many references to love and death and a strange sense of tragedy to come. An example of this is after their night together, when Romeo must leave, Juliet says: Methinks I see thee, now thou art so low, As one dead in the bottom of a tomb. Either my eyesight fails, or thou lookest pale. This means that Juliet suddenly sees Romeo dead meaning a terrible tragedy is waiting to occur. Romeo and Juliet fall in love so instantly the audience will be unsure whether their love is true. It is not actually obvious whether it is true or not, but the ending may hold some answers. When Romeo finds Juliet dead he can see no other reason why he should live and Juliet feels the same when she wakes up to find Romeo dead. They kill themselves because the other is dead, but whether this is true love or they only think it is love, is not clear. In a way this does not matter, because the love is doomed. It is better that they die at the end of the play so it leaves the audience remembering the romance and passion and not the every day things. The dramatic irony of Romeo and Juliets love sets up tension for the audience in the beginning, showing love hand in hand with death. This makes their love special in the audiences view: I take thee at thy word. Call me but love, and Ill be new baptized. Henceforth I never will be Romeo. The consequences of love in this play, play a strong part in portraying the characters feelings. One such part is when Romeo has killed Tybalt and the consequence is Romeo being banished. This only happened because Romeo and Mercutio were good friends and Romeo had to take revenge. The consequence of the star-crossed lovers results in death for Romeo and Juliet, part of the dramatic irony for the audience. The party scene is where Romeo and Juliet first meet. This scene, I believe is one of the most important, as this is where their tragic end stems from. Is she a Capulet? O dear account! My life is my foes debt. This quotation is spoken by Romeo shortly after talking with Juliet. He says that his life is his enemys debt. His enemy is the Capulet family. When he finds out she is a Capulet his love for her reveals itself; otherwise her being a Capulet would not have worried him. The party scene is the scene that the audience dread. This is because they know their love will end in tragedy and so, they do not want Romeo and Juliet to meet. Thus with a kiss I die. There rust, and let me die. Romeo and Juliets last words, expressing desperation and last resort. The audience would feel emotional at the tragic end of the two star crossed lovers but realise how strong their love was. And there they die in Italy. Revenge, love and passion are the true cause of their love. For never was a story of more woe Than this of Juliet and her Romeo. The Prince rounds up the play and he emphasises how important Romeo and Juliets love was. Their love brought a new friendship between the Montagues and Capulets. Their love caused many misunderstanding, but it will always be remembered as a classic. A TRAGIC TALE OF WOE.